Hi, I’m Alison…

I help women in midlife discover clarity, authority, and inspiration to curate a meaningful vocation.

With over 15 years of coaching and mentoring (in various capacities), and a passion for helping people, I know what it takes to move from stuck and uninspired to unstuck and inspired. I also know that one’s vocation is not about finding a job, it is about curating a vocational plan that aligns with one’s personal values and life goals.

For over 20 years, I've worked in both management and consulting roles. In daily meetings and calls, I learned that many people, particularly women, felt burned out, stuck, uninspired, unfulfilled, unhappy, bored, unworthy, voiceless, disempowered, confused and lost in their professional and private lives. One thing was clear: each of these women were looking for clarity, meaning, empowerment, financial freedom. Together, in our conversations, we considered different ideas for new fulfilling, meaningful paths for each of them. My proudest professional moments are having helped some of these colleagues move from uninspired to inspired. In fact, these conversations inspired me to make changes in my own life.

In 2023, I sought out and completed professional coaching training and certification from Coach Training Alliance. I now work with women in midlife who are facing an overwhelming disruptive change such as entering the workforce after a long period away, starting her own project/business, or looking to move on from a career that no longer or never aligned with her life goals.

Alison Braid, CTACC, MPH, MA